兴趣班 | Google内部设计方法,超快速解决设计难题
2019-02-15 广州莱佛士校区

不管是初创公司还是大型企业,不断推出让受众接受与喜爱的产品,才是发展的王道。而产品的试错、测试往往是一个极为漫长与反复的过程,如何全力集中人力物力资源,尽可能的减少时间成本,完成产品的设计与更迭?


从Google内部传出的设计方法Design Sprint(设计冲刺),融合了Design Thinking(设计思维)和Agile(敏捷开发),五天式产品设计方法已帮助100余家初创公司成功起步。

如何快速有效完成产品设计?如何创造性解决实际问题?本次兴趣班告诉你。悄悄透露,这也是本次讲师多年在设计和创新公司亲测有效的一种方法。

Whether it is a start-up or a large organization, the main principle of development is to  launch products accepted and loved by the audience constantly.  However, it takes such a long times for the trial-and-error of products. So how to make full use of limited human and material resources to avoid unnecessary time waste and complete the design and change of products?


The Design Sprint, a five-phase process that uses Design Thinking with Agile with the aim of reducing the risk when bringing a new product, service or a feature to the market, has helped more than 100 startups get off the ground.


How to complete product design quickly and efficiently? How to solve practical problems creatively? This course tells you. In fact, for full disclosure, it’s a methodology that the lecturer practice at his design and innovation firm.


01
-课程适合人群-

无论你是学生、上班族还是自由职业者
未来想要学习时尚、从事设计、开创品牌、运营团队……
干货满满的兴趣班非你莫属!

Who Can Take This Workshop?
Whether you are a student, an office worker or a freelancer. As long as you are fashion lover, designer, brand creator, market maker and etc., this course is suitable for you !

02
-课程设置-


主题

§  学习与实践设计思维的方法
§  掌握设计冲刺,学会了解你的目标受众
§  针对问题,生成大量创造性解决方案

流程
1.讲师进行理论讲解,初步了解设计思维、设计冲刺等;
2.三大实践活动巩固所学,小组讨论根据所学,创造性的提供可实行的解决方案;
3.总结所学并分享感悟。

Theme:
Learn-Master the theory of Design Thinking.
Understand – Learn how to understand your target audience by putting yourself in their shoes.
Explore – Learn how to generate a large quantity of solutions by stepping beyond the obvious and exploring diverse ideas.

Process:
Presentation and speech introduction on design thinking and emotional design
Activity 1. The Value Proposition Canvas
2. Brand Personality Spectrum
3. Real-Time Moodboard Definition
Conclusion

03
-讲师 Oleg Polyakov(俄罗斯)-

毕业于意大利马兰戈尼的Oleg,在时尚奢侈品设计领域具有丰富的工作经验与专业知识。他曾于Maisonde Marie担任创意总监,还服务过AlexanderMcQueen 、Burberry、Harvey Nichols等时尚奢侈品牌。他作为一个创意从业者的专业知识和激情也体现于高端豪华和生活方式管理的领域中。Oleg的教学经验也非常丰富。在到广州校区前,他任教于莱佛士菲律宾马尼拉校区,专攻时装设计和时装营销。

Lecturer: Oleg Polyakov (Russia)
Management of Fashion & Luxury Companies Università Bocconi, Milan (Italy)

Mr. Polyakov brings to Raffles his rich experience and expertise in the world of luxury fashion and design, having been the Creative Director of Maisonde Marie and working stints with Alexander McQueen and Burberry in UK. His expertise and passion as a Creative Practitioner lies in high-end luxury and life style management, its evolution and exciting possibilities in the fashion world of the future. He was also previously a lecturer of Fashion Design and Fashion Marketing at Raffles Design Institute-Manila.

04
-关于莱佛士设计学院-

莱佛士设计学院创办于1990年,其中服装设计专业在该领域院校中世界排名前50。曾获亚洲时装联合会颁发的亚洲服装设计教育杰出贡献奖。莱佛士教育集团在2016-2018连续三年被世界品牌论坛(WBF)评为新加坡教育年度最佳品牌,为世界500强知名外企输送国际化设计人才。

Aboout Raffles Design Institute
Raffles Design Institute was founded in 1990, which is one of the top 50 fashion schools in the world. Raffles was awarded the Asian Fashion Design Education Outstanding Contribution Award by the Asia Fashion Association. Raffles Education Group was honoured at the World Branding Awards as Brand of the Year under the category‘ Education-Singapore’ for three years in a row from 2016 to 2018. We have regularly produced outstanding graduates for the world's top 500 design industries.

05
-课程时间-

2019年3月2日(周六),上午10:00-12:00
Duration: 10:00-12:00 AM, 2th March 2019 (Saturday)

06
-课程费用-
68RMB/人(价值360RMB)含茶点、工具
凡在2月20日前报名皆享6折优惠;高中生凭证也可6折参与。
限15人,名额报满即止
须在2月25日前报名,一旦报名缴费不可退费。
报名方式:
识别下列二维码添加微信➡转账➡备注姓名电话
如有疑问也可添加微信咨询

Fees: 68RMB/(Value 360RMB)
Including refreshments, tools
Applicants are entitled to a 40 percent discount if they sign up before 20 February 2019, high school student with student ID can also get a 40 percent discount for the experience.
The number of applicants is limited to 15, no application will be accepted once the quota is reached.
The deadline for the payment is February 25. There will be no refunds once paid.
Registration method: Identify the barcode add Wechat ➡ transfer ➡ indicate name and  phone number
If you have any questions, you can also contact us via Wechat.

07
-上课地点-
Hotline Tel: 400 833 2033
广州市天河区体育西路191号中石化大厦B塔9楼
9th Floor – Block B Sinopec Building, 191 Tiyu Xi Road, Tianhe District Guangzhou City

Guangdong Province PRC 510620